Job Duties

• Develop and implement brand strategies aligned with company objectives.
• Position the brand effectively in the Sri Lankan market to drive awareness and preference.
• Work with creative agencies and internal teams to develop engaging campaigns.
• Oversee ATL/BTL activities and ensure consistent brand messaging.
• Conduct market research, competitor analysis, and consumer insights.
• Monitor market trends to adjust branding and marketing strategies as needed.
• Collaborate with product development teams to ensure brand consistency.
• Launch new products or product lines as per brand strategy.
• Manage brand budgets and ensure cost-effective spending.
• Track ROI and performance of all brand initiatives.
• Cross-Functional Collaboration
• Coordinate with sales, trade marketing, digital, and other teams to ensure alignment.
• Support sales efforts through brand-led activation and promotion strategies.
• Measure brand performance using KPIs such as awareness, sales uplift, engagement, etc.
• Provide monthly/quarterly reports and insights to senior management.

Requirements

• Male 
• Age below 40
• Bachelor’s degree in Marketing, Business Management, or a related field (MBA preferred).
• 3–5 years’ experience in brand management or product marketing (preferably in FMCG, retail, or consumer brands).
• Experience in handling full-cycle marketing campaigns.
• Familiarity with the Sri Lankan market landscape and consumer behavior.