Market Research Analyst (Hospitality Industry) Full-Time
Job Duties:
Conduct comprehensive market research to identify industry trends, customer preferences, tourism patterns, and competitor activities.
Perform feasibility studies and financial analysis for new hotel projects, business expansions, and investment opportunities.
Analyze market demand, pricing strategies, occupancy trends, RevPAR, ADR, and other hospitality performance indicators.
Collect, interpret, and present market intelligence using qualitative and quantitative research methods.
Prepare detailed market research reports, business insights, and strategic recommendations for management.
Monitor macroeconomic indicators, tourism statistics, and hospitality market developments that may impact business performance.
Support budgeting, forecasting, and business planning through data-driven analysis.
Collaborate with cross-functional teams to evaluate new business concepts, locations, and investment opportunities.
Develop dashboards, presentations, and reports for senior management using research findings.
Stay updated on hospitality industry trends, consumer behavior, and emerging market opportunities.
Requirements:
Male/ Female
Age below 40
Bachelor's Degree in Finance, Economics, Business Economics, Applied Economics, or a related discipline.
2–3 years of experience in Market Research, Business Analysis, Financial Analysis, or Economic Research, preferably within the hotel, hospitality, tourism, real estate, or leisure industry.
Strong analytical, financial modelling, and research capabilities.
Sound knowledge of hospitality KPIs such as ADR, RevPAR, Occupancy Rate, GOP, and market benchmarking.
Proficiency in Microsoft Excel, PowerPoint, and data analysis tools (Power BI/Tableau is an added advantage).
Excellent report writing, presentation, and communication skills.
Ability to interpret large datasets and transform them into actionable business insights.
Strong attention to detail with excellent problem-solving and critical thinking skills.
Overview
Location:Colombo 01
Job Title:Market Research Analyst (Hospitality Industry)