Job Duties 

• Develop and plan marketing strategies of the assigned brands.
• Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
• Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
• Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
• Plan, monitor and review on the marketing budget.
• Plan and execute new product launches.
• Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
• Responsible for planning and delivering innovative content across all social media platforms.
• Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
• Measure and report performance of all digital marketing campaigns.
• Manage the ecommerce business by planning and executing online campaigns and promotions.
• Monitor competitor's activities through print, TVC advertisements and data analysis, as well as current market performanceand trends.

Requirements 

• Female/ Male
• Age below 40
• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media