Job Duties

• Set up marketing goals based on past performance and market forecasts
• Oversee current offerings and come up with initiatives to market products and services
• Work with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Track all marketing and sales data an create detailed reports and presentations for the senior management
• Work with the departmental budgets to develop cost-effective marketing plans for each product or service
• Align marketing campaigns and strategies as needed in response to data analysis and other feedback
• Managing ATL, BTL campaigns including digital media activation

Requirements

• A minimum experience of 3 years in a similar position, preferably in the education industry
• Bachelor's, Postgraduate Diploma in Marketing, SLIM or CIM qualifications will be an added advantage
• Proven experience in identifying target audiences and in creatively devising and leading across channels in marketing campaigns that engage, educate and motivate
• Good leadership skills with a strong command of English
• Solid knowledge on website analytics tools and social media management
• Ability to work during weekends and availability to work long hours when situations demand