Job Duties

• Develop and implement comprehensive brand strategies to achieve business goals and objectives for fashion and lifestyle brands.
• Define and refine brand positioning to ensure differentiation and relevance within the target market.
• Craft and maintain clear, cohesive, and impactful brand messaging across all marketing channels and consumer touch points.
• Plan and execute successful product launches, including developing marketing campaigns, coordinating with cross-functional teams, and ensuring effective product positioning in the market.
• Work closely with DGM Marketing to create promotional activities and events to drive product sales and brand awareness.
• Develop and manage marketing communication strategies, including advertising, digital marketing, social media, public relations, and influence partnerships.
• Ensure consistent brand voice and messaging across all communication channels to maintain brand integrity.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns.
• Use data-driven insights to optimize strategies, improve brand performance, and drive continuous improvement.
• Collaborate with cross-functional teams, including design, sales, to align brand strategies and initiatives with overall company objectives.
• Build and maintain strong relationships with external stakeholders, banks, influencers, and agencies to support brand initiatives.
• Develop and manage budgets for brand marketing activities, ensuring efficient allocation of resources and cost-effectiveness in achieving desired outcomes.

Requirements

• Bachelor’s degree in marketing, Business Administration, OR equal PQ in CIM/SLIM or a related field. MBA is a plus.
• Proven 2 years of minimum experience in brand management, preferably with exposure to managing luxury brands.
• Strong understanding of market trends, consumer behavior, and competitive landscapes.
• Excellent communication, creative thinking, and strategic planning skills.
• Ability to lead and collaborate effectively within a team and with external partners.
• Proficient in Digital Marketing platforms in key
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.