Job Duties

• Identify and develop new markets for fresh fruits and vegetables, both locally and internationally.
• Develop and manage an efficient supply chain for fresh produce, ensuring quality, cost-effectiveness and timely delivery.
• Build and maintain strong relationships with farmers, suppliers, and logistics partners to optimize sourcing and distribution.
• Oversee procurement planning, inventory management, and post-harvest handling to minimize wastage and maintain product integrity.
• Lead marketing strategies, pricing/promotional campaigns to enhance brand presence and sales.
• Ensure compliance with export regulations, food safety standards and sustainability practices.
• Monitor industry trends, competitor activities, and customer preferences to drive business growth.
• Work closely with internal teams, to streamline operations and improve profitability.
• Attend industry workshops, trade shows and exhibitions to promote the Company’s products.
• Track sales performance metrics and provide actionable insights to senior management

Requirements

• Male/Female
• Bachelor’s degree or professional qualification in Marketing, Business Administration or related field.
• Minimum 5 years work experience in fresh produce supply chain management or FMCG. 
• Strong understanding of developing procurement and sales channels, distribution networks and international trade.
• Excellent negotiation, communication and interpersonal skills.
• Fluency in both written and spoken English and Sinhala.
• Ability to work independently, manage multiple tasks, and thrive in a fast-paced environment